Section 101 Blog

CMJ Recap

If it’s the end of October in New York City, then it must be time for CMJ. If it’s time for CMJ, then it must mean that Section 101 is out and about, seeing bands, going to panels, saying hi to friends and making new ones. There’s nothing like a convention in your own “backyard,” and that’s what CMJ is for us since S101 is based in New York City.
Taking place at NYU, I sat on a panel like last year, but unlike last year, I also came up with the topic and moderated the discussion. On I’M RUBBER, YOU’RE GLUE: Are People Bouncing Away from Your Website? my fellow panelists and I talked about why so many artist websites have an unacceptable bounce rate, where more than half of the people who visit the site’s homepage leave without ever checking out the other pages. We had a great audience at the panel, who asked on-the-mark questions and listened as we conferred about frequent mistakes artists make when creating, branding, marketing and launching their website, as well as traps to avoid, easily overlooked topics and first hand experiences from panelists Marni Wadner, the CEO of Sneak Attack Media (Daryl Hall, Florence+ the Machine, Cowboy Junkies, Trombone Shorty), Will Simon, an artist manager from Michael Hausman Management (Suzanne Vega, Aimee Mann, Marc Cohn, Christine Courtin) and Joseph Blaise, an artist who performs with My Glorious Mess.
In addition to the panel, we exhibited again this year. The whole exhibit area had a brand new look, more of a “Lounge” type of vibe with a big open space, couches and coffee tables. Section 101 gave product demonstrations and tutorials on our product, and had great crowds come by to offer support, ask questions and grab info.
We kept busy at night too. Becky, Phil, Katie, Jim, Ken and I were out most nights, seeing shows and meeting up with people who were in town for the convention. On the first night, Section 101 co-hosted the A2IM Opening Night Party at Slate (read all about it in Billboard Biz:http://www.billboard.biz/bbbiz/industry/backbeat/backbeat-indies-mix-do-business-at-a2im-1005458562.story), which was great fun. I gave a short presentation, as did our co-sponsor, Beyond Oblivion, and it was terrific to see so many of our business peers in one place. A2IM has been a fantastic support to independent music and Section 101 was so happy to be able to help host their CMJ event! You can see some more photos from the evening here:http://www.flickr.com/photos/36029953@N08/6288708183/
Mid week we hosted a Mixer at Birch Coffee with Sneak Attack Media, inviting all of our associates to come by to say “hello!” The space is amazing (if you’re in New York, you should definitely check it out: http://www.birchcoffee.com/), and the atmosphere very relaxed. It was just informal enough to be a lot of fun but also provided our colleagues a terrific opportunity to network with some industry folks they may not have met before.
Once again, our time at CMJ was very well spent. From the panels to the exhibit area to the parties to the networking, Section 101 had a strong presence at this year’s event. We loved meeting so many of you this year, and if you weren’t able to make it to the Convention in 2011, we’re already counting down the days to 2012’s. Oh, and we will see you at SXSW in March!
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