Did you see BUSH on their "60-SHOWS-60 DAYS-60 TICKETS" tour? Gavin Rossdale personally gave out a pair of tickets to almost every date on the tour, encouraging fans to re-tweet his morning message with the #Bush60tix hashtag. He picked a winner each afternoon. It was a viral success!
Here's how it worked: Each morning at 9am, Rossdale announced a particular date/city/show via his own twitter @gavinrossdale. Any one who wanted to win had to visit the site http://bush.promojam.com/Bush60tix
and then re-tweet the message from the official contest using the hashtag #Bush60tix. Gavin would pick a winner and tweet their name at 3pm PST that same day.
Fans became really excited and engaged, and it was a terrific and unique way to promote the band's tour, which included arena dates with Seether and Nickelback. The band are touring through the summer and you can grab tickets and find out more about BUSH at their Section 101 powered website, http://bushofficial.com